Interactive Taxi Advertising (London & Major UK Cities)
Taxi advertising in the UK is a significant and growing segment of the out-of-home (OOH) advertising market.
In 2023, the taxi advertising market was valued at approximately £1.3 billion with a steady annual growth rate of around 4-6%.
This is largely due to the fact that an increasing amount of businesses are seeking highly-effective marketing methods to get the best return on investment and get in front of thousands of potential customers every single day.
If you're looking to stand out from your competition and capture the attention of your audience, you may want to consider taking taxi advertising that one step further and integrating interactive taxi advertising.
Interactive taxi advertising is an innovative solution to capture consumer attention in an increasingly digital world.
In this blog, we'll outline everything you need to know about interactive taxi advertising including:
- Evolution of dynamic to interactive
- Types of content typically used
- Benefits of interactive taxi advertising
To discuss your bespoke requirements, call us at 020 3433 2170 or use our online contact form.
What is interactive taxi advertising?
Interactive taxi advertising is an increasingly popular form of out-of-home (OOH) advertising that engages your audience in a more dynamic and interactive manner, often using digital technologies to increase brand recall amongst new customers in particular.
This approach goes beyond traditional static ads on the sides or tops of taxis by incorporating elements that encourage consumer interaction or provide real-time, location-based content.
Evolution of dynamic to interactive taxi advertising
The evolution of traditional static ads to more dynamic and interactive formats reflects broader trends in technology, consumer behaviour, and marketing strategy.
Although typical static taxi supersides and taxi wraps are still highly-effective, interactive taxi advertising can often give brands that competitive edge, especially when the design is incorporated to a high level.
This new type of taxi advertising is ultimately centred around engaging customers in a more engaging and memorable way. New and exciting immersive ad experiences are expected to grow in line with forever growing digitalisation and technology.
Types of content typically used
When you work with Taxi Wraps, there are a number of different types of interactive taxi advertising content that you can use to engage and interact with audiences in creative ways.
Key types of content include:
- Digital screens & displays: dynamic ad rotations, geo-targeted content, and weather-responsive ads.
- QR codes: scan-to-engage codes and promotional content that links to discounts or exclusive content.
- Entertainment systems: touchscreen interactions for increased engagement and short interactive content.
- Social media integration: Encouragement of hashtag campaigns to share customer experience with friends.
- Mobile app integration: App-driven campaigns that offer incentives for customers to download.
Benefits of interactive taxi advertising
Interactive taxi advertising offers several key benefits that make it an appealing choice for brands looking to engage with consumers in dynamic and impactful ways.
Key benefits include:
High Engagement
Interactive taxi advertising is proven to increase engagement with certain target audiences and demographics. Interactive advertising encourages passers-by to engage with your content and brand, and therefore you can expect a much higher brand recall which may also lead to increased website traffic and further call-to-actions.
Targeted Advertising
Geotargeting with interactive taxi advertising can be centred around real-time customisation that makes ads more relevant to passengers. Advertisers can adjust content in real-time to align with current events, weather conditions, or time of day, ensuring the message is always timely and contextually appropriate.
Memorable Experiences
Creating memorable brand experiences and interactions with your customers is imperative for standing out from competition. Through the use of QR codes, social media integration and mobile app integration, you take the customer from being a passive viewer to an active participant.
Emotional Connection
You can use interactive taxi advertising to tell your brand's story in a more engaging way by using a plethora of multimedia elements including video, animation, and sound. Storytelling plays a paramount role in conveying key promotional messages and values, so what better way to create a long-lasting emotional connection with your customer?
Measurable Impact
Compared to traditional static ads, interactive advertising is easier to measure in regards to key metrics that may be important to you. For example, these may include mobile app downloads, social media traffic, website traffic, or downloads. Measuring your campaign gives you, the advertiser, increased opportunity to modify for maximised engagement and success.
Contact Taxi Wraps
If you're seeking to find out more about how we can help you stand out with immersive and memorable interactive taxi advertising in London or across major UK cities, we would love to hear from you today and discuss your bespoke requirements.
Taxi Wraps have worked with some industry-leading names and brands including Boohoo, Visa, Klarna, and many more!
Call us directly at 020 3433 2170 or use our online contact form and we'll get back to you promptly.
Get A Taxi Advertising Quote
Please fill out the contact form and our sales team will be in touch.